Billo.ai

What Is Billo
Billo is a creator-marketing platform designed to connect brands and agencies with a large network of vetted user-generated content (UGC) creators who specialise in short-form video ads for platforms like TikTok and Meta. The platform streamlines the entire creative process, from briefing creators and managing production to reviewing deliverables, helping teams scale authentic, performance-driven content without the overhead of traditional video production. Billo supports campaigns across markets by offering creators from multiple countries and handles both the creative and logistical workload so brands can move faster and focus on results.

Core Capabilities
Billo provides access to thousands of creators filtered by niche, demographic, equipment, and past performance, making it easier to find the right match for your campaign. It offers a brief-builder tool that uses product links and historical ad data to generate creator briefs optimised for metrics like ROAS and hook rate. The platform handles production workflows including video editing, format cropping, and delivery in ready-to-launch aspect ratios. Brands can preview creator scores, campaign performance and marketplace insights, enabling them to iterate and scale UGC ads with confidence.