

Digital asset management
What Is Bynder
Bynder is a centralized platform designed to help marketing, creative, and brand teams store, manage, and distribute all their digital assets, images, videos, documents, templates, through one intuitive interface. By providing a single source of truth for brand and campaign materials, it ensures consistency, reduces duplication, and accelerates time-to-market across global teams. Whether you're handling creative approvals, brand guidelines, or multichannel asset delivery, Bynder brings structure, and clarity, to often-chaotic content operations.
Core Capabilities
Bynder features drag-and-drop upload, rich metadata tagging, smart search, and visualization tools to help users find the right asset quickly. It supports workflow automation, such as brief-to-approval, version control, and role-based permissions, to keep creative processes efficient and secure. With integrations into creative suites, CMSs, PIMs and marketing platforms, it distributes assets across channels while maintaining governance and brand compliance. Built for scale, Bynder helps teams stay organized, control brand usage, and equip internal and external stakeholders with up-to-date materials.