Northbeam

What Is Northbeam
Northbeam is a marketing analytics platform designed for growth teams, brands, and agencies that need a clear view of how every ad dollar drives real revenue. It unifies multi-channel ad data, first-party transaction data, and advanced models into one dashboard, helping teams move from fragmented metrics to actionable insight.

Core Capabilities
Northbeam offers multi-touch attribution with flexible lookback windows, giving credit across clicks, views and campaigns to map the full customer journey. It also provides media-mix modeling (MMM+) so you can forecast revenue outcomes and test “what-if” budget scenarios across channels. With integrations into ad platforms and server-side data, it enables data-driven budget optimization and improves visibility of upper-funnel and awareness efforts that traditional last-click models often miss.