Pencil

What Is Pencil?
Pencil is a generative AI tool designed to help brands and marketers quickly produce high-performing ads. By analyzing brand guidelines, product information, and campaign history, it generates fresh creative concepts tailored to audience behavior and marketing goals. It’s built for performance-driven marketing teams that want to test new ideas without sacrificing brand consistency. Pencil’s intuitive workflow makes it easy for non-designers to create agency-level ads in minutes. It bridges the gap between creativity and data by combining machine intelligence with real-world marketing insights.

Core Capabilities:
Pencil automates the ad creation process with AI-generated scripts, visuals, and variations optimized for platforms like Meta and TikTok. It also provides predictive performance insights, helping marketers choose the most effective creatives before launch, saving time, resources, and guesswork in the content production cycle. Users can upload brand assets, select target objectives, and generate multiple ad versions instantly. The platform continuously learns from campaign outcomes to improve future recommendations. With Pencil, creative testing becomes faster, smarter, and more scalable across all ad channels.