Proxima

What Is Proxima
Proxima is an AI-powered data intelligence platform that helps eCommerce and DTC brands identify, target, and convert their best customers. It leverages vast datasets of shopper behavior and transactional insights to build predictive “AI Audiences” that drive higher ROI across Meta, TikTok, and other ad platforms. By turning raw data into actionable customer intelligence, Proxima eliminates guesswork in audience building and campaign planning. The platform’s mission is to help growth marketers move from reactive decisions to predictive performance strategies.

Core Capabilities
Proxima uses machine learning to generate dynamic, high-intent customer segments that continuously update based on real-time data. It integrates directly with leading ad platforms to automate audience deployment and refresh cycles. Advanced analytics dashboards reveal campaign performance, benchmark comparisons, and predictive forecasts to guide optimization. The platform also offers automated reporting, privacy-safe data handling, and audience scoring tools to enhance targeting precision. By unifying data, modeling, and activation, Proxima helps brands scale acquisition more efficiently and profitably.