Swayable

What Is Swayable
Swayable is an analytics platform designed for marketers and agencies that want to understand not just if an ad works, but why it works. It applies randomized controlled trial (RCT) methodology to measure how creative assets influence consumer perceptions, attitudes, and purchase intention. With Swayable, teams can test videos, messaging, packaging or pricing and receive statistically significant results in as little as 24 hours.

Core Capabilities
Swayable divides a test audience into control and treatment groups, exposes the treatment group to your creative, and then measures the difference in metrics like brand lift, purchase intent, or favorability between groups. It handles large-scale sample collection and delivers fine-grained audience segmentation alongside actionable insights. Teams can identify which creatives, hooks, audiences or messages drive the most persuasion, and iterate accordingly. By turning creative decisions into data-driven outcomes, Swayable helps brands reduce waste, amplify impact and scale with confidence.