

UGC creator platform
What Is Trend
Trend is a self-serve platform built for brands and agencies that want to scale user-generated content (UGC) by tapping into a vetted network of creators. It enables brands to post projects, review creator applications, handle messaging and approvals all within one platform. The model helps teams accelerate content production for social, ads and organic channels without managing separate freelance pipelines. With both speed and licensing handled upfront, Trend is designed to make sourcing authentic visual content far more predictable and efficient.
Core Capabilities
Trend allows brands to launch projects, filter through creator submissions, and approve content with built-in messaging and project workflows. It supports direct download of assets with clear commercial usage rights. The platform’s creator marketplace is hand-selected to maintain quality, while creators are paid automatically once approved. Trend also supports cross-device workflows and is backed by its parent company Soona, giving it access to additional creative services and scale.