TripleWhale

What Is TripleWhale
TripleWhale is a unified analytics platform built specifically for direct-to-consumer (DTC) e-commerce brands, designed to pull together your Shopify store, ad platforms, and customer data into one clear dashboard. It gives founders, growth teams, and performance agencies one place to see how every dollar impacts profit, not just revenue.

Core Capabilities
TripleWhale offers real-time tracking of key metrics like ROAS, MER, lifetime value (LTV) and profit margins; supports advanced attribution modelling with its own pixel; and delivers cohort, product-journey and creative analytics to uncover what really works. With integrations across Shopify, Meta, TikTok, Google Ads and more, it centralizes your e-commerce data so you can make decisions faster and with confidence.