Varos

What Is Varos
Varos is a data-driven analytics platform that enables SaaS and e-commerce brands to see how their performance stacks up against peers. By anonymously aggregating real-time data from thousands of companies, it gives you context beyond your own past results, so you know whether a dip or spike in metrics is unique to your business or part of a larger trend.

Core Capabilities
Varos offers real-time benchmarking of key metrics, like ROAS, CPA, conversion rates, customer lifetime value and churn, across verticals, spend tiers and business models. It integrates with ad platforms (Meta, Google, TikTok), e-commerce stores (Shopify) and analytics tools, giving you filtered insight into “companies like yours.” Users can use this to identify underperforming areas, validate wins, set industry-aligned targets and make faster, smarter budget and growth decisions.